Identity verification is a crucial part of onboarding new customers for the gambling and gaming industries. It’s a legal requirement to verify their age and identity and show clear processes for preventing cyber-crime, fraud and anti-money laundering.
Gambling and gaming come in many formats – be it casinos, or betting and gaming app or websites – each facing challenges of managing risk and compliant when accurately verifying customers.
Achieving a balance between streamlined sign-up process and reliable protection against fraud is a necessity for the betting and gaming industry.
In order to provide players with satisfactory user experience without making a compromise on compliance, companies need an ID verification solution that can verify the age and identity of users, detecting any fraudulent activity.
Identity verification helps businesses in the betting and gaming industry to meet Know Your Customer (KYC) and Anti-Money Laundering (AML) requirements.
With our user-friendly Credas portal and mobile app, companies can conduct consistent and reliable KYC checks and age verification to ensure the customers are who they say they are.
Automating the manual process of identity document verification reduces the on-boarding processes to seconds, providing a quick and easy ID verification solution for the gambling and gaming industry which is compliant with the latest legislative changes.
Many betting establishments and online casinos face the issue of bonus abuse. Bonus abusing refers to breaking the bonus offers of casinos or bookmakers or breaching the terms and conditions set out for players.
If gamblers are caught breaking the rules, the casino will ban their account and confiscate any bonus money they’ve won.
Breaking the wagering requirements, arbitrage with bonuses and advantage gambling are also often considered bonus abusing, and can lead to players being blacklisted even if they haven’t specifically broken the rules.
Commonly, online casino bonuses are restricted to one use per customer (or sometimes even per household). To get around this restriction, bonus abusers will create fake email addresses as a way of signing up multiple times and collecting more than one casino bonus.
Players would also sometimes attempt to use free bets for guaranteed profit through matched betting or attempting arbitrage. Only betting with bonus money and cashing out as soon as they meet the wagering requirements can get players banned for bonus abusing, costing them their casino bonus, even if they haven’t technically broken the rules.
Online casinos terms and conditions can vary on what is considered bonus abuse from one betting establishment to the next, but as a rule, the above behaviour will likely attract unwanted attention, especially if players attempt it with more than one bookmaker owned by the same parent company.
To reduce betting bonus abuse, online casinos often use sophisticated ID verification software that helps them keep track of individual players and detect fake email address uses.
Advanced KYC checks technology uses cutting-edge facial recognition in real time to help casinos mitigate the bonus abusing risks for new account openings.
Using innovative identity verification when onboarding new customers allow online casinos to monitor who enters their user base, identify fake accounts and penalise players attempting to collect bonus money multiple times.
Websites which offer online games to a range of audiences often need an efficient age verification method that helps then filter access depending on the user’s age group.
This allows the gaming industry to provide a safe environment for children and young people, where they can play a variety of games, without compromising on their more adult content.
Many online gaming services such as purchasing online currency, speeding up through rankings and upgrading virtual tools or weapons have an age restriction of 13 or over, which is outlined in the terms and conditions of websites offering online games.
The gaming industry is currently facing similar issues to online gambling sites when it comes to ID verification.
Many underage players will create fake accounts using fraudulent ID to access adult services or get around the age restrictions imposed by the gaming or gambling platform. In order to prove that players are 13 or over when accessing certain services an prevent the creation of fake accounts, online gambling and gaming sites alike are resorting to age verification technology.
ID verification software helps confirm players are who they claim without creating unnecessary friction. The software can even be used to ask the user to stipulate whether they are under 18 years of age, under 16 years, under 13 years etc.
By utilising age verification and ID verification solutions, online games providers and online gambling platforms can continue to deliver a seamless user experience to players while reducing fraudulent sign-ins and maintaining compliance.
Our robust ID check validates the person against an identity document, to confirm the document is genuine and verify their age and identity, providing an in-depth risk assessment of each player and improving overall customer.
The Credas app can confirm the identity of the user through revolutionary facial recognition technology – all the user has to do is take a selfie (a photo of their face using their mobile phone) and their ID is verified in real time.
Adopting a software that can extract and verify data in seconds helps online gambling and gaming companies streamline their age or identity verification processes, making sure they are not a burden to customers and increasing user satisfaction and loyalty.
Common uses of ID verification software in gambling services and online games platforms include physical and digital security for age restricted venues, online casinos player tracking and loyalty program benefits, as well as online gaming & mobile apps.